PARES
archives

Hi, I’m Rachel Pares, A Miami-native with a Cuban background. As an advertising student at the University of Miami, I love exploring the ways social media is used to help both brands and individuals create their own identity.

My mom has served an influential role in making me the person I am today. Growing up, I watched her start her own social media agency where she constantly partnered with female entrepreneurs to help them build their own brands. The dedication that I witnessed from both my mother and her clients has made me especially drawn to working with women-led brands.

The creative in me highly values the visual component of social media, but I also believe that the message behind a brand’s social presence is equally as important. As I continue to grow in this field I hope to work for brands that prioritize both substance and aesthetic when producing their content.